Vade
Vade is the new flight and hotel sub-brand for Virgin Atlantic. This new brand aims to define a new standard for the future travel consumer, whilst promoting spontaneity and adventure. The brand name “Vade” is derived from the Latin term for “Go”, whilst also acting as an acronym for “Virgin Atlantic Discover Earth”. The Vade logo symbol promotes the discovery of Earth and elation through the unification of different symbols.
